What is this social networking? How are you supposed to interact socially with people on the internet to have fun and create a profit? Is it just a waste of time? How can you use it to sell a product or service?
Think about this. You are searching the internet for the latest and greatest toys to keep your dog occupied. Fido likes to chew everything, so you need a good, durable toy. You are not looking for a cheap plastic or flimsy rubber thing he will have chewed apart in a matter of minutes. You decide to do a search on the internet. You type in the words durable dog toy. As you begin visiting the results, you find site after site that has images of dog toys and descriptions. You can’t, however, really tell from the photos and descriptions how well made these toys are. It’s been a pretty boring search and not real informative so far.
You are just about to give up and make yet another trip to the pet store to try and find a toy that will be a challenge for Fido to destroy. This is when you come across another site. This site is a blog. Each post is accompanied by photos of the author actually playing with his dogs and the toys. At the bottom of a few of the posts, some people have commented asking specific questions. The blog author (AKA toy distributor) has actually answered them. You are elated. You read a comment that asks about dogs destroying toys and what is best for this situation. The author explains about a certain line of toys that is very hard for them to destroy, but is lightweight enough for them to play. You’ve got the information you have been looking for! This blogger is now your friend. You like him because he has solved your problem before you even asked the question.
This is a prime example of social networking for fun and profit. Any place on the internet where you can interact one on one with your customers is social networking. Many people think the term only refers to sites where people post profiles and chat with each other. Those types of sites are included but not all inclusive.
People buy from people they know, like and trust. In order for you to create that know, like and trust with potential customers, you must be able to interact with them on a personal level. In the example of the blogger selling dog toys, the author has posted personal photos of himself and his dogs actually using the toys. You can see from the photos of them playing that they toys aren’t ripped to shreds and dogs appear to really like them. You can see from the date and time on the questions and answers in the comments that he answers questions in a timely manner. Most of all, you like this guy. The more posts you read, the more you realize that he’s not just some corporation behind a website. He is a real person and you will get personal service when it comes to working with him.
This is the type of relationship you want to have with your potential customers. Blogging is just one way to accomplish this. Think of ways you can interact with your customers in real time. That is an important key to this puzzle – real time. Having your customers fill out a contact form and you will get back to them is not interacting. In the blog example, you are able to read past questions and see the answers. This is much better than an FAQ page on a site. You can see how the author interacts with his potential customers. This tells a lot about a person.
In conclusion, find a way to interact socially with your customers and you will be well on your way to social networking for fun and profit.
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